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01.02.2008

The world's greenest city

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WWF and the government of Abu Dhabi have launched a Sustainability Strategy to deliver the world’s greenest city. Masdar City will be completed and fully functioning in 2012.
WWF and the government of Abu Dhabi have launched a Sustainability Strategy to deliver the world’s greenest city – Masdar City. Masdar City will be the world’s first zero-carbon, zero-waste, car-free city. Through the “One Planet Living™” programme, a global initiative launched by WWF and environmental consultancy BioRegional, WWF will work with Masdar to ensure the city meets standards of sustainability which include specific targets for the city’s ecological footprint.

Masdar City plans to exceed the criteria of the programme, making it a global benchmark for sustainable urban development, based around One Planet Living’s 10 unique principles of sustainability.

The electricity for the six square kilometre city will be generated by photovoltaic panels, while cooling will be provided via concentrated solar power. Water will be provided through a solar-powered desalination plant. Landscaping within the city and crops grown outside the city will be irrigated with grey water and treated waste water produced by the city’s water treatment plant. Ground breaks for the construction of the city in early 2008.

The city is part of the Masdar Initiative, Abu Dhabi ’s multi-faceted investment in the exploration, development and commercialisation of future energy sources and clean technology solutions. A model of the Masdar City will be unveiled on January 21, at the World Future Energy Summit in Abu Dhabi .

Jean-Paul Jeanrenaud, Director of WWF International’s One Planet Living initiative, said, ”Today Abu Dhabi is embarking on a journey to become the global capital of the renewable energy revolution. Abu Dhabi is the first hydrocarbon-producing nation to have taken such a significant step towards sustainable living.

“Masdar is an example of the paradigm shift that is needed and the strategic vision of the Abu Dhabi government is a case study in global leadership. We hope that Masdar City will prove that sustainable living can be affordable and attractive in all aspects of human living – from businesses and manufacturing facilities to universities and private homes.”

Dr. Sultan al Jaber, CEO of the Masdar Initiative, said, “Masdar City will question conventional patterns of urban development, and set new benchmarks for sustainability and environmentally friendly design – the students, faculty and businesses located in Masdar City will not only be able to witness innovation first-hand, but they will also participate in its development.” “We are pleased to be able to work with One Planet Living to make our vision a reality,” he said.

Pooran Desai OBE, co-founder of BioRegional and Technical Director of the One Planet Living Communities programme, said Masdar would be the largest and one of the most advanced sustainable communities in the world.

“The vision of One Planet Living is a world where people everywhere can lead happy, healthy lives within their fair share of the Earth’s resources. Masdar gives us a breathtaking insight into this positive, alternative future.

These targets are to be achieved by the time the Masdar City is completed and fully functioning in 2012.

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